Pelagio Armenta Vargas

Pelagio Armenta Vargas

Digital product designer

Experience

Junior digital product designer

Freelance (2023 · Nowadays)

I work on personal and professional projects, covering everything from conceptualization to final design, ensuring strategic solutions aligned with user needs and business goals. My focus is on visual design, typography, design systems, and prototyping, applying industry trends and best practices to create functional and memorable products.

Fashion photographer

ZARA · Inditex · A Coruña (2020 · 2023)

Responsible for the photographic production for zara.com, ensuring high-quality images that reflect the brand’s identity. Coordinating with stylists and the creative team to achieve attractive and consistent compositions. Editing and retouching photos to optimize the presentation of products on the digital platform, ensuring a premium visual experience for customers.

Fashion stylist

ZARA · Inditex · A Coruña (2016 · 2020)

Responsible for the selection and styling of products for eCommerce photography sessions, ensuring an attractive presentation aligned with the brand’s visual identity. Coordinating with photographers and the creative team to achieve balanced and visually striking compositions. Attention to detail in arranging garments and accessories to optimize their appearance on the website.

Visual merchanding

ZARA · Inditex · London (2013 · 2016)

Responsible for planning and executing the visual strategy in-store, ensuring an attractive presentation aligned with the brand's identity. Designing and updating window displays and in-store fixtures to enhance the shopping experience and maximize commercial impact. Analyzing trends and product rotation to optimize store layout and improve sales performance. Collaborating with the sales team to ensure a consistent and engaging customer experience.

Education

Master's in Graphic Design

La Hauss

January 2025 · June 2025

Digital Branding

Instituto Tramontana + Mendesaltaren

Novembre 2024

UX UI & Visual Design course

Mr. Marcel School

March 2024 · June 2024

Digital Design

Instituto Tramontana

January 2023 · Decembre 2024

Tools

Framer

Figma

Illustrator

Photoshop

Capture One

Languages

English · Professional proficiency

Spanish · Native